Course Curriculum
Welcome / Introduction
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Modern Sales Approach
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- Defining the Modern Sales Approach (12:38)
- Tools of the modern seller of wine and spirits (5:05)
- Intro to Social Media for the Trade Sales Pro (12:12)
- How to Sell Using LinkdedIn (22:34)
- Using Instagram for Wine and Spirits Sales (16:50)
- Using Facebook for Wine and Spirits Sales (9:27)
- 3 Ways to Play the 3-Tier Game (0:51)
- The Life-Changing Magic of Lead Magnets (16:41)
- Using Lead Generation to Attract Trade Buyers (56:42)
Key Account Targeting
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- Introduction to Key Account Targeting (18:05)
- The Power of the 80/20 Rule (26:44)
- How to Identify the Top 20% off OFF Premise Accounts (17:29)
- How to Identify the Top 20% off ON Premise Accounts (21:09)
- How to Sell to Key Accounts: A Modern Sales Approach (33:10)
- The myth of pulling product off the shelf (0:25)
On-Premise Masterclass
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CRM Masterclass
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