Who should take this course?
● Owners and employees of a winery, distillery or craft brewery that is in a sales and/or marketing role.
● Any brand owner/manager who’s not happy with their sales results or the quality of their distribution.
What You Will Learn:
• Times have changed; we’re in a new environment and you must change too.
• How (and why) to adjust your expectations and adapt to the new environment.
• Learn NEW tools and NEW strategies of what to do about it.
• What used to work (the old playbook) in the past no longer works. Ben will lay out in detail the NEW plays in the modern sales playbook for wine & spirits sales
- Lesson 1 - Stop Depending So Much On Your Distributors (10:05)
- Lesson 2 - Leverage 80/20 in Everything You Do (8:24)
- Lesson 3 - New Metrics for Wine & Spirits Sales (8:27)
- Lesson 4 - Holding Salespeople Accountable for Results (9:49)
- Lesson 5 - The Modern Selling Approach (5:19)
- Lesson 6 - Tools of the Modern Seller of Wine & Spirits (4:52)