Modern Sales Approach

The sales should be merely a byproduct of a much larger relationship. Selling is not about features and benefits. It’s about bringing real business value!



Key Account Targeting

The key to accelerating sales performance is to narrow the focus of sales activity to only the most attractive and responsive accounts. 



Email for Trade Sales

Unleash the power of email tracking, automations, and inbound lead management.


CRM Masterclass

The key to sales success is flawless followup and the key to flawless follow up is the diligent use of CRM software.



Digital Lead Generation

Grow your trade-only email list (automatically) so you can speak directly to the trade buyers instead of relying on distributors.


Distributor Management

The days of “managing distributors” are over. Learn the “modern” ways of working with distributors!  



On Premise Masterclass

Learn the three things EVERY restaurant wants and how to give it to them!



Social Selling

How to curate a professional social media presence and leverage it to sell more wine & spirits especially with Linkedin and Instagram.



Choose a Pricing Option

Course Curriculum



  Welcome / Introduction
Available in days
days after you enroll
  Modern Sales Approach
Available in days
days after you enroll
  Key Account Targeting
Available in days
days after you enroll
  On-Premise Masterclass
Available in days
days after you enroll
  CRM Masterclass
Available in days
days after you enroll
  Email for Trade Sales
Available in days
days after you enroll
  Digital Lead Generation
Available in days
days after you enroll
  Distributor Management
Available in days
days after you enroll
  Social Selling
Available in days
days after you enroll
Ben Salisbury

About Ben Salisbury

Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. 

His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. 

Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.

Choose a Pricing Option