Modern Sales Training

The sales should be merely a byproduct of a much larger relationship. Selling is not about features and benefits. It’s about bringing real business value!

The key to accelerating sales performance is to narrow the focus of sales activity to only the most attractive and responsive accounts. 

Unleash the power of email tracking, automations, and inbound lead management.

The key to sales success is flawless followup and the key to flawless follow up is the diligent use of CRM software.

Grow your trade-only email list (automatically) so you can speak directly to the trade buyers instead of relying on distributors.

The days of “managing distributors” are over. Learn the “modern” ways of working with distributors!  

Learn the three things EVERY restaurant wants and how to give it to them!

How to curate a professional social media presence and leverage it to sell more wine & spirits especially with Linkedin and Instagram.

I went into Ben Salisbury's Modern Sales Training Course with an open mind. I have had great success selling in the past so I was eager to gain new perspectives and tactics. By the time I finished the course, I realized just how much I really DID need the course. Ben's down to earth way of teaching was refreshing and his patience with my million questions really made the course enjoyable. I also appreciate Ben's ability to speak in a manner that is easy to understand despite the plethora of eye-opening approaches.

I am excited to apply what I’ve learned in the field! I KNOW that my success will come from this modern way of selling. Being able to revisit the videos has really been gold as well. I HIGHLY recommend this course to anyone with an appetite to have a new found approach that is undeniably successful for you and your business.

Marshall Stanley

Business Development Manager

Nitz Wines

The Modern Sales Training course has been an invaluable resource in opening new sales channels for our boutique winery. 

Ben’s live coaching calls also made the experience highly personalized, allowing me to apply the lessons directly to my business. 

I continue to refer back to the material regularly, as it’s packed with insights that have truly transformed my approach to sales in a highly saturated market."



Crystalyn Hackett

Founder, Managing Director

Spicy Vines

I attended Ben’s Modern Sales Training Course out of curiosity but with a fervent desire to learn more. We certainly needed to boost sales and capture other markets. I was greatly impressed by the depth of the Course and that I gained what I call “insider knowledge” about the wine industry that I would not have learnt elsewhere.  

Ben is very engaging and has enormous amounts of patience, particularly, with individuals like me who are unfamiliar with the US three tier system. The training videos are particularly helpful and the fact that there is a “test” at the end of several of them, allows the student to recap on what he or she has learnt.  

I would highly recommend the Modern Sales Training Course to everyone in the wine industry, who wishes to increase sales, as well as general knowledge of the wine market. This Course is the way forward for today’s wine industry.

Lucilda Stewart

Owner/Founder

Stewart Hill Wines UK

Transitioning from the hospitality industry to spirit sales was daunting, but Ben Salisbury's mentorship and education made it achievable. With no prior sales experience, I found Ben’s training invaluable. He expertly taught the sales process, emphasizing the crucial role of modern technology in today's sales landscape.

Ben’s approach is thorough and hands-on, breaking down complex concepts into actionable steps. His dedication to his trainees is evident as he ensures everyone not only understands the material but can also apply it effectively. Thanks to Ben, I am now confidently navigating the competitive spirits market.

I highly recommend his program to anyone looking to enhance their sales skills in our fast-evolving industry.

Adam Harper

Sales Manager

Northwest Spirits