The Problem

Most salespeople and business owners are working harder than ever but still not seeing the results they want. Sales managers struggle to point their teams in the right direction. Winery and distillery owners invest in salespeople but aren’t sure how to get the best return.

The truth is simple:
The problem isn’t effort—it’s focus.

The Promise

Precision Selling gives you clarity, confidence, and a repeatable system for consistent results.

By the end of this course, you’ll know:

  • Exactly who to sell to so you stop wasting time on dead ends
  • How to sell to them in a way that connects and converts

How to build a foundation of efficiency and effectiveness that drives sales success.

What You'll Learn

In just three focused modules, you'll get the complete framework for selling with precision:

  1. BUILDING THE FOUNDATION – Unlock the principles of sales efficiency and effectiveness that separate average seller from top performers.
  2. WHO TO SELL TO – Learn how to identify and prioritize the right prospects so every call, email, and meeting matters.
  3. HOW TO SELL TO THEM – Master practical strategies to engage buyers, build trust quickly, and close deals with confidence.


Three modules. One powerful system.


Who This Is For

Precision Selling was built for anyone in a sales role, plus those leading or supervising salespeople:

✔ Salespeople who want to hit their targets more consistently
 ✔ Sales managers who need a clear, simple system for their teams
 ✔ Winery and distillery owners who want their salespeople working at peak effectiveness

If sales matter to your business, this course was built for you.

Why This Works

This isn't theory. It's the proven system I've refined over 40+ years leading sales teams in one of the most competitive industries in the world: wine and spirits.

I've distilled decades of experience – what works, what doesn't – into a simple, actionable framework. The result? A course that cuts the noise and delivers only what you need to succeed.

The Outcome

Imagine what your sales would look like if you and your team:

  • Stopped chasing the wrong leads
  • Focused on the highest-value opportunities
  • Walked into every sales conversation with confidence
  • Closed more deals in less time

That's what Precision Selling makes possible.

Walk away with clarity, confidence, and a repeatable process that delivers results.

Don't keep guessing. Start winning.

Click below to enroll and start selling with precision today.

Enroll today for $197.

Simple. Straightforward. No fluff.

And because this course is hosted on Teachable, you're backed by their 14-day refund policy. If it's not a fit, you have nothing to lose.

Example Curriculum

  Building the Foundation for Sales Efficiency and Effectiveness
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  WHO to Sell To
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  HOW to Sell To Them
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  Additional Resources
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  For Sales Leaders (or those who aspire to lead salespeople)
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