If you’re chasing too many accounts… you’re doing it wrong.


Most small wineries, distilleries, and craft beverage brands spread themselves too thin.
 They chase placements everywhere, hoping something sticks.

That approach used to work.
 Now, it’s a recipe for burnout and stagnant sales.

The market is overcrowded. Shelf space is shrinking. Buyers are overwhelmed with options.

If you want to accelerate sales in 2025 and beyond, you have to be deeply valuable somewhere instead of barely visible everywhere.



The Relentless Depth™ Method



This is the proven, step-by-step strategy for:

  • Identifying the few accounts that can change your business

  • Going deep in those relationships so you become indispensable
  • Driving massive sales velocity in fewer, better accounts
  • Building a sustainable sales engine that works month after month, year after year

You’ll learn exactly how to dominate your market by focusing on fewer, higher-value accounts — and how to unwind the “mile wide, inch deep” trap if you’re already stuck there.




Who is This For?


Small wineries, distilleries, and beverage brands



Founders and sales leaders who want more sales without more salespeople



Brands with great products but limited bandwidth



Why I'm Pre-selling this Course


I’m launching Relentless Depth™ in a live “drip” format — 1–2 lessons per week — so you can learn and implement as I build it.

Once it’s complete, the course will sell for $2,000.

Right now, I’m offering the first 25 spots for $1,000 as a Founding Member.


 Founding Members get:

  • 50% off the final price
  • Early access to every lesson before the general release
  • Direct feedback on your unique situation during the course rollout
  • A voice in shaping the final version of the program



Course Curriculum


  Module 1 - Introduction to Relentless Depth
Available in days
days after you enroll
  Module 2 - Defining Your "Inch"
Available in days
days after you enroll
  Module 3 - Mattering More to Your Customers
Available in days
days after you enroll
  Module 4 - Building Deep Account Relationships
Available in days
days after you enroll
  Module 5 - Activating Relentless Depth in the Field
Available in days
days after you enroll
  Module 6 - Course Correction and Scaling Up
Available in days
days after you enroll
  Module 7 - Putting it All Together
Available in days
days after you enroll