If you’re chasing too many accounts… you’re doing it wrong.


Most small wineries, distilleries, and craft beverage brands spread themselves too thin.
 They chase placements everywhere, hoping something sticks.

That approach used to work.
 Now, it’s a recipe for burnout and stagnant sales.

The market is overcrowded. Shelf space is shrinking. Buyers are overwhelmed with options.

If you want to accelerate sales in 2025 and beyond, you have to be deeply valuable somewhere instead of barely visible everywhere.




The Relentless Depth™ System




This is the proven, step-by-step strategy for:

  • Identifying the few accounts that can change your business

  • Going deep in those relationships so you become indispensable
  • Driving massive sales velocity in fewer, better accounts
  • Building a sustainable sales engine that works month after month, year after year

You’ll learn exactly how to dominate your market by focusing on fewer, higher-value accounts — and how to unwind the “mile wide, inch deep” trap if you’re already stuck there.




Who is This For?


Small wineries, distilleries, and beverage brands



Founders and sales leaders who want more sales without more salespeople



Brands with great products but limited bandwidth



Delivery of the Relentless Depth System





There are seven modules with four lessons in each module for a total of 28 lessons.

The average length of each lesson is 11 minutes.

There is a short, four-question quiz at the end of each module to test your knowledge.

Based upon feedback from the previous courses we've offered, we kept each lesson as short as possible.

We highly suggest you download the Teachable app on your phone so you can watch the lessons from anywhere!

The Teachable software will keep track of your progress for you so you can always pick up where you left off.

You do not have to watch the lessons in order although we highly suggest that you do as each lesson and each module builds upon the previous ones.

Upon completion of all the modules and lessons, you will receive a Certificate of Completion that can be downloaded to your desktop.

If you experience any problems or have questions, feel free to reach out to [email protected]








Course Curriculum


  Module 1 - Introduction to Relentless Depth
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  Module 2 - Defining Your "Inch"
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  Module 3 - Mattering More to Your Customers
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  Module 4 - Building Deep Account Relationships
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  Module 5 - Activating Relentless Depth in the Field
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  Module 6 - Course Correction and Scaling Up
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  Module 7 - Putting it All Together
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  Resources and Bonus Content
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