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BLUE BIN Digital Marketing
Email Marketing
The Anti-Newsletter Email Strategy (60:46)
7 Reasons Email is the Best Way to Sell Wine & Spirits (13:52)
15 Ways to Grow Your Email List (11:36)
How to Convert Email Subscribers to Paying Customers (18:35)
How to Grow Your Email List of Trade Buyers with Webinars (35:20)
Lead Generation
All About Lead Generation (a Trade Buyer acquisition strategy) (47:13)
The Life-changing Magic of Lead Magnets (16:41)
Trade Lead Campaign EXAMPLE_ Hahn Family Wines (3:43)
How to Optimize Your Website for Lead Generation (17:37)
Examples of actual Trade Leads!
Meta Advertising
New to Meta Ads? Watch This First! (32:11)
Basic Principles and Mindset for FB and IG Ads (17:57)
Meta Pixel Basics (12:30)
Digital Ads Cookbook for Wine and Spirits
Why Boosting Posts is a Bad Idea
SEO Best Practices
5 Winery SEO Tips to Get Your Brand Noticed on Google (16:49)
SEO Resources (tons of great resources and links!)
How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers
BONUS Content
What is "Inbound" Marketing
Teach online with
Digital Ads Cookbook for Wine and Spirits
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