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BLUE BIN Digital Marketing
Email Marketing
The Anti-Newsletter Email Strategy (60:46)
7 Reasons Email is the Best Way to Sell Wine & Spirits (13:52)
15 Ways to Grow Your Email List (11:36)
How to Convert Email Subscribers to Paying Customers (18:35)
How to Grow Your Email List of Trade Buyers with Webinars (35:20)
Lead Generation
All About Lead Generation (a Trade Buyer acquisition strategy) (47:13)
The Life-changing Magic of Lead Magnets (16:41)
Trade Lead Campaign EXAMPLE_ Hahn Family Wines (3:43)
How to Optimize Your Website for Lead Generation (17:37)
Examples of actual Trade Leads!
Meta Advertising
New to Meta Ads? Watch This First! (32:11)
Basic Principles and Mindset for FB and IG Ads (17:57)
Meta Pixel Basics (12:30)
Digital Ads Cookbook for Wine and Spirits
Why Boosting Posts is a Bad Idea
SEO Best Practices
5 Winery SEO Tips to Get Your Brand Noticed on Google (16:49)
SEO Resources (tons of great resources and links!)
How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers
BONUS Content
What is "Inbound" Marketing
Teach online with
5 Winery SEO Tips to Get Your Brand Noticed on Google
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