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How to Grow Your Email List and SMS List
Email Marketing Best Practices
7 Reasons Email is the Best Way to Sell Wine (13:52)
15 Ways to Grow Your Winery (or Retailer) Email List (11:36)
The Life-changing Magic of Lead Magnets (16:41)
The Anti-Newsletter Email Strategy (60:46)
Using Meta Ads to Grow Your List
New to FB and IG Ads? Watch this First! (32:11)
Basic Principles & Mindset for FB and IG Ads (17:57)
Create Your Facebook Business Manager and Ad Account (10:53)
Meta PIXEL Basics (12:30)
Meta Business Suite vs. Meta Business Manager: What's the Difference, What are They Each Useful For?
Helpful Resources
Digital Ads Cookbook
The Salisbury Creative Group Guide to Facebook (Meta) Advertising
Example of a Lead Generation Campaign Planner
Why Boosting Posts is a Bad Idea
5 Reasons Your Wine Ads on Facebook Are Not Working (20:56)
Using Chat GPT to Come Up With Ideas for Lead Magnets (4:39)
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Create Your Facebook Business Manager and Ad Account
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