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Wine Sales Stimulator
Module 1: CRM Masterclass
Introduction to CRM (28:09)
A CRM Case Study (14:09)
Using CRM to Sell Wine & Spirits (30:05)
Fostering Adoption of CRM Among your Team (13:24)
Intro to RAD Data (12:01)
Review of GreatVines Software (4:30)
Review of VIP Suite of Tools (7:42)
Review of Other CRM Tools (6:23)
Module 2: Key Account Targeting
Introduction to Key Account Targeting (18:05)
The Power of the 80-20 Rule (26:44)
How to Identify the Top 20% Off Premise (17:29)
How to Identify the Top 20% On Premise (21:09)
Module 3: Email for Trade Sales
Introduction to Email for Trade Sales (23:45)
Choosing Your Software (and the features you need) (19:40)
Setting Up Your New Email Software (16:46)
Basic Email Selling Strategies (29:07)
Advanced Email Selling Strategies (30:30)
Creating Landing Pages that Convert (11:54)
How to Crush Your (automated) Nurture Sequences (19:31)
Putting it All Together! (4:40)
Module 4: Lead Generation and List Building
Intro to Lead Generation and List Building (10:06)
Lead Magnets (16:41)
Promoting and Delivering Your Lead Magnet (8:55)
(Optional) Getting Started with Facebook Advertising (52:56)
Facebook Ads Crash Coarse for Lead Generation (30:43)
Other Ways to Grow Your List of Email Subscribers (21:18)
Use webinars to build up your list of Trade Buyers (34:56)
Module 5: Social Media Masterclass for the Trade Sales Pro
Intro to Social Media for the Trade Sales Pro (12:12)
LinkedIn (22:34)
Facebook (9:27)
Instagram (16:50)
Module 6: Bonus Content
Leveraging Facebook Lead Ads Course (110:43)
Live Demo: How to Launch a FB lead ad (watch me do it live) (15:45)
Bonus Video: Putting it All Together (Live Demo) (48:35)
Privacy Policy Template
Ben's Sales Approach - the 4-Step Process
How to Research Cold Audiences using the FB ad creation process (25:44)
Teach online with
Facebook Ads Crash Coarse for Lead Generation
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